NAME: Halopets.com Online Avatar

SERVICE: Video Production, Interactive

CLIENT: Public Relations

Everyone knows that Ellen DeGeneres is an avid pet lover. She recently took her passion to the next level with the launch of her new pet food company called Halo. Dogmatic captured Ellen’s hands-on involvement by shooting several advertising and promotion videos which were used throughout the marketing campaign. We also shot lots of green screen footage which we turned into an online avatar and integrated into the website for the relaunch of halopets.com.